Commercial Event Photography by Jackson Tyler Eddy
Vibrant. Artistic. Effortless.
I’m Jackson Tyler Eddy, a Minneapolis commercial event photographer working nationwide. 17 years of brand activations, celebrity appearances, and major live events for clients including Nike, Fanatics, NFL Shop, Ernst & Young, and Make-A-Wish. The work feels like art and an experience that feels like a friend.
The Promise
Easy to work with. Deeply invested in the work.
Event days are full of decisions and moving people. Photography shouldn’t add to that. I show up early, get aligned with the production team, and operate quietly inside the flow you’ve already built. The result is a gallery that captures both the scale of the production and the moments inside it that mattered most.
Easy to work with
Once we’re aligned on date and scope, I get out of your way. No lengthy shot lists, no daily check-ins, no questions you’ve already answered. The relationship feels like working with a teammate, not managing another vendor.
Real moments, beautifully composed
I don’t stage or force anything. I read the energy of the room and position myself where the best frames are about to happen. Every image gets hand-edited by me, one at a time, with the care that turns event photos into long-term brand assets.
More than the brief asked for
The brief is the floor, not the ceiling. I look for the moments your team didn’t ask for but will be glad you have. The candid leadership shot, the unexpected guest reaction, the lighting moment that turns into a hero image. The work consistently goes further than the deliverable list.
Experience
Trusted in rooms where it matters
From Super Bowl week activations and NFL flagship events to intimate brand launches and Fortune 500 conferences, I’ve worked alongside some of the most recognizable brands in the world. Event producers and brand teams keep calling back because the work is consistent, the process is easy, and they don’t have to think about me on event day.
I understand the stakes of high-investment events. I know what a major activation needs from its photographer, and I know how to deliver it without making the production team manage me.
See the full scope of services and how I work
Featured Assignment
Tom Brady | Make-A-Wish Event
As Tom Brady’s dedicated photographer at the inaugural Fanatics Make-A-Wish experience at Barclays Center in Brooklyn, I documented an afternoon of private meet-and-greets, on-court activities, and once-in-a-lifetime moments between Brady, Jayson Tatum, Aaron Judge, and dozens of Make-A-Wish families.
Images from this assignment were published by People Magazine and covered by national press outlets.
View the Full Case Study
Selected Work
Recent events
Tom Brady | Fanatics Make-A-Wish, Barclays Center
Fanatics Sportsbook | First Bet, FedExField
Post Malone | Fanatics Super Bowl Party, New Orleans
Charles Oakley & Allan Houston | Fanatics VIP Legends, New York
Simon Sinek | EY Keynote, Orlando
Nike | Super Bowl LIX Activation, New Orleans
Kevin Hart | Fanatics Super Bowl Party, Phoenix
What They Say
“We just hand Jackson a badge and forget about it. The images always blow us away.”
Jonathan Gomez, Brand Activation Services
Let’s work together
Got an event coming up?
Whether it’s a brand activation, a corporate conference, a celebrity appearance, or something I haven’t photographed yet, I’d like to hear about it. Send the basics (date, city, what you’re producing) and I’ll be back to you within a day.
Get in Touch or email directly: jackson@jacksontylereddy.com