Every photograph on this site is available
Image licensing
If you have found a photograph of mine and you want to use it, you can.
Everything here was shot on assignment, which means it is real access rather than a setup: the room before the doors opened, the crew on the ladders, the artist a few feet from the barrier, the stadium at the moment it tipped. I own the copyright to all of it, and I license it directly.
Tell me which frame and what you want to do with it, and I will come back with a price for that use.
Assignment work, not stock
What you can license
The archive is commercial event and brand photography first, with two long-running personal bodies of work alongside it. All of it is licensable.
Four consecutive Super Bowls
Phoenix, Las Vegas, New Orleans and San Francisco, photographed for Nike, Fanatics and NFL Shop. The builds before anyone arrives, the finished environments, retail in use, the Fanatics Super Bowl Party each year, and game day inside the stadium. Halftime included.
Corporate conferences and keynotes
Multi-day conference programs including EY Milestones across six Orlando venues, main stage production, keynote speakers and leadership.
Celebrity and athlete events
Performances, red carpets, watch parties and charity events, with the access that comes from working inside the production rather than in a press pen.
Brand activations, launches and openings
Fabrication and install through to the finished space with people in it, including the first sportsbook inside an NFL stadium.
Landscape
Long-term landscape work, including the frame licensed by David Yurman and the drone photography licensed by Brand USA.
Old Man Hoopin
An ongoing photo project on pickup basketball culture and the courts the game is played on, from city playgrounds to backyards, across the seasons.
Four steps, no forms
How licensing works
Send me the photograph, or a description of it if you do not have the link, and tell me what you want to do with it. The more specific you are about the use, the faster and more accurate the quote.
1. Tell me the image and the use
Where it will run, for how long, in which territories, and whether you need exclusivity. Editorial use in an article is a different thing from a national campaign, and it should not cost the same.
2. I check the frame
Most photographs are ready to go. A small number involve people or venues where a particular use needs extra clearance, and I will tell you that before quoting rather than after.
3. You get a price for that use
Quoted per use rather than from a rate card, because the range is genuinely wide. There is no charge for asking and no obligation.
4. Files and a written license
Full-resolution files delivered by download, with a written license covering exactly the use we agreed.
Typical uses I license for: editorial and press, books and academic publishing, brand marketing and social, advertising campaigns, out-of-home, internal corporate communications, and event recaps. If your use is not on that list it is not excluded, it just means I have not been asked for it yet.
Signed agreements, not claims
Who has licensed these photographs
Licensing is not a new line of business here. It is something that has been happening quietly alongside the assignment work for years.
Brand USA
A drone photograph of the Alice Marble courts in San Francisco, licensed in 2024 through Edelman for the Visit The USA national tourism campaign.
David Yurman
The landscape photograph “The Wave”, licensed by David Yurman and published to their audience with credit.
Oxford University Press
A photograph licensed to Oxford University Press for publication in an academic title.
The Knot
A licensed feature in the Minnesota edition of The Knot, credited in print.
People Magazine and FIBA
People Magazine published the Tom Brady Make-A-Wish photographs. FIBA has featured the basketball court photography from Old Man Hoopin.
From the archive
Photographs available to license
“The Wave” — licensed by David Yurman
Alice Marble courts — licensed by Brand USA for Visit The USA
“Old Faithful Under Moonlight” — featured by National Geographic
Kendrick Lamar, Super Bowl LIX halftime, Caesars Superdome
NFL Shop, Super Bowl Experience, New Orleans
Post Malone, Fanatics Super Bowl LIX Party
Tom Brady with Make-A-Wish children, Barclays Center
Straightforward terms
What you receive
Full-resolution files, delivered by download, in the format that suits the use. A written license setting out where the photograph can run, for how long, and in which territories. And a credit line, Jackson Tyler Eddy, wherever crediting is possible.
I retain copyright and license the use. That is the normal shape for commissioned photography, and it is what lets me keep the archive available rather than signing it away one project at a time.
Selected workFour consecutive Super BowlsCommercial event photography
Common questions
Frequently asked questions
Are the photographs on this site available to license?
Yes, all of them. If you can see it on this site, you can ask about it.
How much does it cost to license a photograph?
It is quoted per use rather than from a rate card. An editorial use in one article and a national out-of-home campaign are very different things, and pricing them the same would be wrong in one direction or the other. Send the use and you will get a real number.
Can I license a photograph of a specific person or event?
Usually yes. A small number of frames involve people or venues where a particular use needs extra clearance. I will tell you that when you ask rather than after you have planned around it.
Can I license the Super Bowl photographs?
Yes. I retain copyright on all of that work, and the clients hold non-exclusive usage licenses rather than ownership.
What do I actually receive?
Full-resolution files by download, plus a written license covering the agreed use, territory and duration.
Can you shoot something new instead?
Yes, and often that is the better answer. If you are licensing several frames for one campaign, commissioning the work directly is usually the stronger option. Commercial event photography covers how that works.
Let’s work together
Found a photograph you want to use?
Send me the image and what you have in mind. Tell me where it runs, for how long and in which territories, and I will come back with a price for that use.
Based in Minneapolis. The archive travels.
Ask about an image or email directly: jackson@jacksontylereddy.com