A CITY ALREADY BUILT FOR SPECTACLE
Super Bowl LVIII, Las Vegas: Three Days with Nike, Fanatics and NFL Shop
Super Bowl LVIII moved through Marquee, Mandalay Bay, retail across Las Vegas and Allegiant Stadium.
Across three days I photographed the build, finished environments, NFL Shop and Nike Football in use, the Fanatics Super Bowl Party and game day.
SUPER BOWL LVIII HIGHLIGHTS
Across Las Vegas
TWO IDENTITIES, ONE ROOM
The build at Marquee, The Cosmopolitan
Marquee already has a visual language of its own.
During the build, that room and the temporary Fanatics world exist at the same time, until the seams disappear.
SAME LANGUAGE, DIFFERENT ROOMS
NFL Shop and Nike Football, across the city
Mandalay Bay, the NFL Las Vegas store, Dick’s Sporting Goods and Allegiant Stadium are four completely different environments.
The architecture changes. The visual language carries through.
BEFORE THE ROOM FILLS
Marquee, before doors
Before doors, the takeover is complete and Marquee is still quiet.
The finished spaces can stand on their own before the party changes them again.
ROLES KEEP CHANGING
The Fanatics Super Bowl LVIII Party
At Marquee, performer, guest, host and audience keep trading places.
Ice Spice moves from the crowd to the stage. Travis Scott ends up at the DJ booth with Chase B. Diplo is talking to Gavin Newsom at the rail.
The room never holds still long enough for one kind of photograph.
PERMANENT HOME, TEMPORARY STORY
Game day at Allegiant Stadium
Allegiant is still a Raiders stadium, even when Super Bowl Sunday belongs to Kansas City and San Francisco.
The NFL Shop fills with both fan bases, then the assignment opens out into warmups, the game, Usher at halftime and the confetti after overtime.
Phoenix · Las Vegas · New Orleans · San Francisco
Four consecutive Super Bowls
Explore the complete Super Bowl photography body of work.
Super Bowl LVII, PhoenixSuper Bowl LIX, New OrleansSuper Bowl LX, San FranciscoAll four Super Bowls
More work with these clients: Fanatics VIP watch partiesTom Brady’s Make-A-Wish event for FanaticsFanatics Sportsbook at FedExFieldNFLPA Rookie PremiereBrand activation photographyCommercial event photography
Common questions
Frequently asked questions
Who hired you for Super Bowl LVIII in Las Vegas?
Brand Activation Services, to photograph work for Nike, Fanatics and NFL Shop across three days of Super Bowl LVIII week in Las Vegas.
Where was the Fanatics Super Bowl LVIII Party?
Marquee at The Cosmopolitan of Las Vegas, on Saturday February 10 2024. I photographed the build, the finished rooms before doors, and the party itself.
What did you photograph during Super Bowl LVIII week?
The Marquee build, Nike Football and NFL Shop at the Super Bowl Experience at Mandalay Bay Convention Center, the Nike Football takeover at Dick’s Sporting Goods and the NFL Las Vegas store, the Fanatics Super Bowl LVIII Party, and game day inside Allegiant Stadium.
Who performed at the Fanatics Super Bowl LVIII Party?
Performances included Ice Spice, T-Pain, Fat Joe with Remy Ma, E-40 and Drew Taggart of The Chainsmokers, with Travis Scott and Chase B on the decks and Kevin Hart, Fabolous and Quavo on stage.
Did you photograph inside Allegiant Stadium on Super Bowl Sunday?
Yes. NFL Shop retail and the Nike Football activations, fans and stadium atmosphere, the game and halftime from credentialed areas. Super Bowl credentialing includes NFL security vetting and identity verification, a process I’ve completed for four consecutive Super Bowls.
Let’s work together
Building something for a big week?
Whether it’s a build-out, a retail activation, a private party or a multi-day program, I’d love to hear about it. Send the date, the city and what you’re making, and I’ll get back to you personally.
Based in Minneapolis, on site wherever the build is.
Get in Touch or email directly: jackson@jacksontylereddy.com